5 Lessons For Building A Sustainable Company From The Chief Executive Farmer Of Pete & Gerry’s

Kate Harrison, Contributor to Forbes Magazine, and Pete and Gerry’s Organic Eggs CEO, Jesse LaFlamme, discuss building a successful company.

“Jesse LaFlamme returned to his family’s farm after graduating from Bates College in 2000, helping accelerate changes that would ultimately save the farm from going under. Today, Pete & Gerry’s currently supports a network of 125+ small family farms.”

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‘Non-GMO’ Does Not Mean Organic, Folks

The Huffington Post clears up some confusion about language in the realm of “non-GMO” and “organic”. Pete and Gerry’s CEO, Jesse LaFlamme, is featured in the article and touches on what non-GMO really means.

“OK, it’s great that there’s a non-GMO symbol on there,” Pete and Gerry’s Organic Eggs CEO and owner Jesse LaFlamme told NPR. “But do you understand that that product might have been produced with pesticides, antibiotics, and with no regard for animal welfare?”

Read the full article to view facts about what qualifies a food as being a ‘non-GMO” product and one that is certified organic.

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5 Businesses That Have Survived 50+ Years

TheStreet.com featured Pete and Gerry’s, among 4 other companies, in an article about how they all survived 50+ years of being in business. CEO Jesse Laflamme spoke about the motives behind moving into the organic egg industry.

“The agri-business for the last 40 years has been hidden away. We want to be exactly the opposite. We want consumers to know about our farmers. … and how our hens are treated and there’s no better vehicle to do that than the Internet.”

Consumers want to know where and how their food is grown. Pete and Gerry’s partners with nearly 60 small egg farmers in the northeast to answer this growing trend.

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In the Coop: Hatching a Dream

When Jesse, “The Leader of the Flock,” was growing up in Monroe, NH he spent countless hours down at the family egg farm helping to collect eggs and having fun with the chickens. Sometimes, he and his childhood best friend even got in trouble while having an “egg toss” which wasn’t exactly a good use of the eggs.  Jesse also had many pets growing up which at one point included a turkey who was seen chasing the family pick-up truck which resulted in a somersaulting turkey heading down the hill.  And of course, everyone knows that Jesse’s favorite pet was his pet chicken Nellie who loved riding in the basket of his bicycle. Apparently since chickens are not really able to fly, riding on a bicycle is the next best thing for a chicken!

A boy, his bike and his chicken

Jesse never imagined he’d come back to the small town of Monroe, NH to work on the family farm. But, when he met me, his wife Sandra, that’s exactly what he did.  Jesse graduated from Bates College in the spring of 2000 and the following day he began working at Pete & Gerry’s Organic Eggs, our family farm, and began imagining his life as an organic egg farmer. Our organic egg farm has changed a lot since then and we are very proud of what we are doing. We want consumers to question where their food comes from, to “Know Who Your Eggs Come From.”

Thank you to all of our consumers who support our family farm and our family farmers as we work on “hatching a dream.”  We hope you will continue to choose our eggs and to try our new Pete & Gerry’s Heirloom Eggs.

Please read to find out more about Jesse and Pete & Gerry’s Organic Eggs in this months issue of NH Magazine:

Eggs-cellent Work: Jesse Laflamme

NH Magazine-Eggs-cellent Work: Jesse Laflamme, Spring 2012